Communication Theory

History
Socrates : Dialog
Aristotele : Rhetoric
Humanistic & Rhetoric Prior to 20th Century
Sociology, Psychology, Linguistics, Advertising: scientific methodological and insight.

Kerangka Teori Komunikasi
Mechanistic: Transaction of information from Sender to Receiver
Psychological: Sending message and feeling with an interpretation of meaning
Social Construction: The product of Interactant sharing and Creating meaning.
Systemic: Messages created via “through-put”, or what happens as the message is being interpreted and re-interpreted as it travels through people.

Theories (Sources, Processes, and Implementation)
Ontology: The question of what, exactly, it is the theorist is examining.
Epistemology: An examination of how the theorist studies the chosen phenomena.
Axiology: What values drive a theorist to develop a theory.

Mapping the theoretical landscape
Context: (Linguistics, Sociology, Anthropology, Rhetoric, journalism, mass communication, communication technology, Humanistics)
Assumption: rhetoric, semiotic, phenomenological, cybernetics, socio psychological, socio cultural

Scientific Criteria for Good communication Theory
A. Explanatory power - do the propositions of the theory enable us to explain as much of the communication phenomenon as possible?

1. 1. Predictive power - do the propositions of the theory enable us to forecast accurate future events and outcomes?
2. 2. Parsimony - does the theory contain as few propositions as possible to explain the communication phenomenon; is it as simple as it can be?
3. 3. Testability - can the propositions of the theory be tested, and therefore falsified or proven wrong?
4. 4. Internal consistency - the propositions that comprise the theory should not contradict each other.
5. 5. Heuristic potential - the propositions that comprise the theory should suggest further

Aestetic Criteria For A Good Communication Theory

• New understanding - does the theory provide us with new and fresh insights into the nature of the human condition?
• Societal value - does the theory help us to improve the human condition in some substantive way? does it stimulate or generate change?
• Aesthetic appeal - does the theory capture our interest and imagination? does it picque our curiosity about the phenomenon being explained?
• Community agreement - is the theory accepted and supported by like-minded scholars?

Overview of Communication Theory
Two Perspectives on Communication Theory












Dosen: Drs. Muh. Nadjib, M.Ed., M.Lib.